On Earth Day 2018, People’s Prize partnered with Sevenly Outfitters and the Wolf Conservation Centerto unlock $2,500 through 250 unique actions unlocking $10 of Sevenly Sponsored funding.

People’s Prize designed a Host & Post challenge where people were encouraged to host gatherings of at least 10 people to discuss questions about the conservation challenge, and post a pictures to spread the word, using #WeSolveIRL.

Each upload unlocked $10 toward conservation of national wildlife (UN Sustainable Development Goal 15, supporting Life on Land) through a grant, in participants’ names from advocacy apparel pioneers Sevenly Outfitters to the Wolf Conservation Center.